Privacy Policy

Welcome to 69Games. This Privacy Policy outlines how 69Games, a brand operated by [Your Company Name], collects, uses, processes, and protects your personal information when you use our website, services, and associated platforms. We are committed to safeguarding your privacy and protecting your personal data in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) for our European players, and other relevant regulations in jurisdictions where we operate. By accessing or using 69Games services, you agree to the terms of this Privacy Policy. Please read this document carefully to understand our practices regarding your data.

We are committed to providing a transparent and secure gaming environment. We understand the importance of privacy in the digital age, especially when dealing with sensitive personal and financial information. This policy is designed to be clear, comprehensive, and easy to understand, reflecting our dedication to responsible data handling.

At 69Games, we collect various types of information to provide and improve our services, comply with legal obligations, and deliver a secure gaming experience. This information can be categorised as follows:

• Personal Identifiable Information (PII): This includes data that can directly identify you, such as your full name, date of birth, residential address, email address, telephone number, and national identification details (e.g., passport or driving license information) used for identity verification.
• Account Information: Details related to your 69Games account, including your username, password (encrypted), and security questions/answers.
• Financial Information: Payment method details (e.g., bank account numbers, credit/debit card numbers, e-wallet information). Please note that we do not store full credit card numbers; these are handled by PCI-compliant payment processors.
• Transactional Data: Records of your deposits, withdrawals, bets, gaming activity, and other transactions made on the 69Games platform.
• Technical Data: Information about your device and internet connection, including IP address, browser type and version, operating system, device identifiers, and referrer URLs.
• Usage Data: Information about how you use our website and services, such as pages visited, time spent on pages, links clicked, and game preferences.
• Communication Data: Records of your interactions with us, including emails, live chat transcripts, and telephone call recordings for customer support and quality assurance.
• Publicly Available Information: In some cases, we may collect information about you from publicly accessible sources to verify your identity or for fraud prevention purposes.

We use the information we collect for a variety of purposes, all aimed at providing you with a high-quality, secure, and personalised experience at 69Games:

• To Provide and Manage Services: This includes creating and maintaining your account, processing your bets, deposits, and withdrawals, and allowing you to participate in games.
• Identity Verification: To confirm your age and identity, as required by our licensing authority and anti-money laundering (AML) regulations. This is crucial for responsible gambling and preventing fraud.
• Security and Fraud Prevention: To detect and prevent fraudulent activities, money laundering, and other illegal or prohibited activities, thereby protecting both you and 69Games.
• Customer Support: To respond to your inquiries, resolve issues, and provide assistance through various communication channels.
• Personalisation: To tailor your experience on 69Games, including offering personalised promotions, game recommendations, and content based on your preferences and activity.
• Marketing and Promotions: To send you marketing communications about new games, bonuses, and special offers, where you have consented to receive such communications. You can opt out at any time.
• Legal and Regulatory Compliance: To comply with our legal obligations, such as reporting to regulatory bodies, responding to legal requests, and adhering to responsible gambling guidelines.
• Service Improvement: To analyse user behaviour, conduct market research, and gather feedback to improve our website, games, and overall service offering.
• Internal Operations: For internal administrative purposes, such as data analysis, auditing, and troubleshooting.

Our processing of your personal data is based on one or more of the following legal grounds, depending on the specific purpose for which we are using your data:

• Performance of a Contract: Processing is necessary for the performance of the contract between you and 69Games, specifically to provide you with our gaming services and fulfil our terms and conditions.
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which 69Games is subject, such as anti-money laundering (AML) regulations, age verification, and reporting requirements to our licensing authority.
• Legitimate Interests: Processing is necessary for the purposes of the legitimate interests pursued by 69Games or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms. Our legitimate interests include preventing fraud, protecting network and information security, improving our services, and marketing our products.
• Consent: In certain situations, we may rely on your explicit consent to process your personal data, particularly for direct marketing communications. Where we rely on consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
• Vital Interests: In rare cases, processing may be necessary to protect your vital interests or the vital interests of another natural person.

69Games takes your privacy seriously and will only share your personal data with third parties in limited circumstances and always under strict confidentiality agreements. We may disclose your information to:

• Service Providers: Trusted third-party vendors and partners who provide services on our behalf, such as payment processors, IT support, customer service platforms, identity verification services, and marketing agencies. These providers are contractually bound to protect your data and only use it for the purposes specified by 69Games.
• Regulatory Bodies and Law Enforcement: We may disclose your information to government authorities, regulatory bodies, and law enforcement agencies when required by law, to comply with legal processes, or to protect our rights, property, or safety, or the rights, property, or safety of others. This includes our licensing authority.
• Fraud Prevention Agencies: To prevent fraud, money laundering, and other illegal activities, we may share information with organisations dedicated to these efforts.
• Affiliated Companies: We may share data within our corporate group for internal administrative purposes, service provision, and to offer you a consistent experience across our brands.
• Potential Purchasers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your personal data.
• With Your Consent: We may share your information with other third parties when you have given us your explicit consent to do so.

We require that any third parties with whom we share your data adhere to data protection standards equivalent to those upheld by 69Games.

The security of your personal data is a top priority for 69Games. We implement robust technical and organisational measures to protect your information from unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption: We use industry-standard encryption technologies, such as Secure Socket Layer (SSL) and Transport Layer Security (TLS), to protect data transmitted between your device and our servers.
• Access Controls: Access to your personal data is strictly limited to authorised personnel who require it to perform their job functions, and they are subject to strict confidentiality obligations.
• Firewalls: Our systems are protected by firewalls to prevent unauthorised external access.
• Regular Audits and Monitoring: We regularly monitor our systems for potential vulnerabilities and attacks and conduct security audits for ongoing protection.
• Data Minimisation: We only collect and retain personal data that is necessary for the purposes outlined in this policy.
• Employee Training: Our staff receive regular training on data protection best practices and security protocols.

While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. We encourage you to also take steps to protect your account, such as using strong, unique passwords and not sharing your login details.

Depending on your jurisdiction, and particularly under GDPR, you have several rights regarding your personal data. 69Games is committed to upholding these rights:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data under certain circumstances, for example, if the data is no longer necessary for the purposes for which it was collected.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain conditions, such as when you contest the accuracy of the data.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller, where technically feasible.
• Right to Object: You have the right to object to the processing of your personal data, particularly where processing is based on legitimate interests or for direct marketing purposes.
• Rights in Relation to Automated Decision Making and Profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, unless certain exceptions apply.
• Right to Withdraw Consent: Where we rely on your consent for processing, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
• Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection supervisory authority if you believe your rights have been violated.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section. We will respond to your request in accordance with applicable data protection laws.

69Games uses cookies and similar tracking technologies to enhance your user experience, analyse website usage, and for marketing purposes. Cookies are small text files that are placed on your device when you visit our website.

• Essential Cookies: These cookies are strictly necessary for the website to function correctly, enabling core functionalities like security, network management, and accessibility. You cannot opt out of these.
• Analytical/Performance Cookies: These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by making it easier for users to find what they are looking for.
• Functionality Cookies: These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
• Targeting/Advertising Cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the 69Games website. For more detailed information on how we use cookies and your choices, please refer to our dedicated Cookie Policy.

69Games retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period for different types of data varies depending on:

• The purpose for which the data was collected and processed.
• Our contractual obligations to you.
• Legal and regulatory requirements (e.g., anti-money laundering laws, tax laws, consumer protection laws, and requirements from our licensing authority).
• The necessity for fraud prevention and responsible gambling measures.
• The potential for disputes or litigation.

Generally, we retain account and transactional data for a minimum of five years after your account is closed, as mandated by anti-money laundering regulations and our licensing obligations. After this period, or when data is no longer needed, it will be securely deleted or anonymised in a way that it can no longer be associated with you.

As 69Games operates globally, your personal data may be transferred to, stored in, and processed in countries outside of your country of residence, including countries outside the European Economic Area (EEA), where data protection laws may not be as comprehensive as those in your home jurisdiction. When we transfer your personal data internationally, we take appropriate safeguards to protect your data in accordance with this Privacy Policy and applicable data protection laws.

These safeguards may include:

• Transferring data to countries deemed to provide an adequate level of data protection by the European Commission.
• Using standard contractual clauses (SCCs) approved by the European Commission, which provide specific data protection obligations for the recipient.
• Implementing binding corporate rules (BCRs) approved by supervisory authorities.
• Obtaining your explicit consent for the transfer, where appropriate.

By using 69Games services, you acknowledge and agree to the potential transfer of your personal data to countries outside your jurisdiction, subject to the safeguards mentioned above.

69Games services are strictly prohibited for individuals under the age of 18 (or the legal age for gambling in your jurisdiction, if higher). We do not knowingly collect personal information from children. If we become aware that a person under the legal gambling age has provided us with personal information, we will take immediate steps to delete such information from our records and close the account. We are committed to preventing underage gambling and have robust age verification processes in place. If you believe that we might have any information from or about a child, please contact us immediately.

69Games may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. We will notify you of any significant changes by posting the new Privacy Policy on our website and updating the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of 69Games services after any changes indicates your acceptance of the revised policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact our Data Protection Officer (DPO) or customer support team.

You can reach us through the following channels:

• Email: [email protected]
• Live Chat: Available on our website [insert link to live chat if applicable]
• Postal Address: [Our Registered Office Address, if applicable, otherwise omit]

We are committed to resolving any concerns you may have and will respond to your inquiries as quickly as possible in accordance with applicable data protection laws.